bject 3 industries keeping SMS alive and kicking

In the last two decades, there has been explosive growth in the number of channels available for communication. What began with e-mail and automated calling systems has moved to text, social media, push notifications, Slack, and more.  Too often, under the bright lights of innovation, effective, established technologies have been abandoned without considering if what has worked historically still has a place when incorporated into these newer technologies.  This is what has happened to SMS: Direct access to customers has been misused (and sometimes, abused) and rather than evaluating where this technology fits into a larger customer strategy, many brands have shied away entirely from texting current and prospective customers.  With 97 percent of Americans using SMS at least once a day, brands should understand how to use this mobile channel to deliver timely information that customers would otherwise seek out on their own, pairing SMS with other parts of their marketing program for ultimate engagement.  For three industries in particular, this opportunity is there for the taking.  http://thenextweb.com/insider/2016/06/03/sms-isnt-dead/#gref